On-page SEO and Off-page SEO
The SEO has mainly two parts, naming on-page SEO and another is off-page SEO. In Search Engine Optimization (SEO) these two parts are very confidential and helpful for a website or web page.
In SEO, on-page SEO is the most important part. The regular audience, high search ranks, increase traffic those all are depending on on-page SEO. On-page SEO is a process of optimizing any website and it’s all elements like header, meta tag, keyword, etc.
The Main Parts Of On-page SEO:
1. Optimize Title:
Title is the shortest description of any website or it’s page. In the browser window or SERPs (Search Engine Result Pages) the title tag is referring to your website or web page’s main title. In SERPs, the title is shown on the top of any result. An appropriate title optimizes your on-page SEO.
|Image Of Title In SERPs|
2. Optimize Meta Description:
Meta description is the description of a page or it’s content, that shows under the title and link of a website. This meta description is not showing on the main website. A meta description helps to get an idea of the website’s content that’s for searchers can choose a perfect search result. So that it is very important in SEO or On-page SEO. This meta description is attached to the website by meta tag.
Example: Go to Google or any search engine and search ‘w3universal’, after that the result will be shown and the marked area is the meta description of ‘https://www.w3universal.com’.
|Image Of Description In SERPs|
3. Heading and other content format optimization:
Heading and other content formats define the direction of any passage and it’s relation with the main subject and highlighted the difference between paragraph and title. It will be a word, phrase, or sentence. There is a total of 6 heading tags (h1-h6) in HTML and those all are different sizes. This heading tags can carry the boosting power of on-page SEO for a website.
- H1: Font size – 32 px, open – close tag- <h1> </h2>
- H2: Font size – 24 px, open – close tag – <h2> </h2>
- H3: Font size – 18.72 px, open – close tag – <h3> </h3>
- H4: Font size – 16 px, open – close tag – <h4> </h4>
- H5: Font size – 13.28 px, open – close tag – <h5> </h5>
- H6: Font size – 10.72 px, open – close tag – <h6> </h6>
|Heading Image Of Different Sizes|
Yes, this is the most variable part of SEO or on-page SEO. A keyword is the common word of a content or page topics which searchers search in search engine. As to being the specific topics of content, keywords frequently use in content. The keywords choosing or using is a vital part of SEO.
5. URL Optimization:
The URL or Universal Resource Locator is an address of your webpage and it directly locates your web page. It should be mixed with ‘main site’s URL + one or more Keywords + main subject + some descriptive words, and almost a page or content URL should be the main title of your content for ideal SEO. The structure of URL help to getting a better user experience for a website.
6. Alt Tag:
The alt tag or alt attribute describes the information about the image or video of any web page. It is not for publicly shown, just help the web browser or search engine to show that in SERPs with relevant search queries. This alt tag optimization is very popular for modern SEO.
7. Optimize Image Title:
The alt tag is understandable for search engine but the image title tag using for viewers to understand the picture’s about. This SEO boost your user experience better.
8. Content Optimization:
The content submits the answers to searcher’s queries. It is a too vital part of on-page SEO to weak content can not engage traffic on your page. A unique easy understandable content can boost your on-page SEO.
On-page SEO is ensuring that your website can crawl and index on search engine (maybe that will get a sweet rank but depending on your content), but off-page SEO help to stabilize and increase the rank in SERPs by making trust on the site. It is the way to quickly move on search engines.
The main parts of off-page SEO:
Back-link SEO is a process of getting traffic from a website to another website. A back-link can optimize the rank of a website. But spammy back-link and abuse of black-link could reduce the website’s ranks.
2. Social Media:
Social media (Facebook, Instagram, Twitter, Youtube, Reddit, etc) is a major part of off-page SEO. Your social media link, followers counts are a part of off-page SEO.
3. Turn On Guest Post:
Today, the guest post is a favorite option to reduce the pressure of content writes for your website. Guest post not only loses your pressure of content write but also search engine can dependable on your site that the site is regular in a particular topic. So by guest posting, you can boost your off-page SEO.
A perfect on-page, off-page SEO can grow up a website, web page, it’s content, and help to get a suitable rank on Search Engine.